Bank taps YouTube for annual effort (Printed March 12, 2010)
By Suzanne
Hodgson
Staff Writer
For 16 years Kennebunk residents have paid close
attention to how well Kennebunk Savings Bank is doing.
The bank gives 10 percent of its earnings, or
$400,000 to various charitable organizations in its Community Investment
Program, with $80,000 going back into the hands of bank customers who decide
where it will be donated.
Each year the 15 branches of the local bank hold a
Community Investment Program ballot vote for customers to choose their favorite
charities, and the money is allocated to all the charities, based on number of
votes received.
This year charities are able to market themselves
online by uploading YouTube videos informing the public of what service the
charity provides, or asking bank customers for their votes on this year’s
ballot.
York County Shelter uploaded a picture slideshow of
how their volunteers have helped the community over the years and services the
shelter provides. The Center for Wildlife’s video featured a white hedgehog
dancing to the C+C Music Factory classic hit “Gonna Make You Sweat (Everybody
Dance Now).”
Brad Paige, Kennebunk Savings president said since
the beginning of the charity program, the bank has donated $6 million
throughout southern Maine.
In 2009 the bank had a record 7,200 votes for 220
charities. With almost 10 percent of all votes, the Animal Welfare Society
received $7,865 from the bank.
“We’ve been fortunate enough people love animals
and care for animals,” said Steven Jacobsen, executive director for the Animal
Welfare Society.
Jacobsen said the checks always seem to come at a
good time of year, around July and August when the shelter needs support.
“It gives us a real shot in the arm for cash flow,”
Jacobsen said.
Animal Welfare Society has used the donation for
animal food and medicine. Ties to Kennebunk Savings Bank go deeper than just
receiving the yearly donation.
The bank’s insurance company, Kennebunk Savings
Insurance, also invests money in Animal Welfare Society’s annual Strut Your
Mutt Walk at Mother’s Beach in Kennebunk.
Kennebunk Savings Insurance underwrites the event;
so all of the money raised goes to shelter expenses. Last year the shelter made
$50,000 from the Strut Your Mutt Walk.
Paige said that many of the nonprofits that receive
donations have ties to the bank in some way, including bank employees who
volunteer at the charities.
Videos can be viewed at
www.youtube.com/MakeYourCase.
Voting is open to all bank customers. Nonprofit
organizations from all over southern Maine were able to put their names on the
ballot, but cannot vote.
Deadline for voting is April 30, and charities will
begin to see donations arrive in July or August.
Staff Writer
Suzanne Hodgson can be reached at 282-4337, ext. 233.



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